NEM CON Elevators
ART DIRECTION | DESIGN | DIGITAL | EMAIL | ILLUSTRATION | PRINT | Signature | Stylised Technical VISIT SITENEMCON ELEVATOR SERVICES
Art direction | Branding | Print |Web | email
Brief: Design a flyer to leave with customers at the end of a Job.
Insights: Nemcon Elevators are an elevator servicing company well established in the industry servicing London and the southeast. Their core values are around safety, and quality and they pride themselves on their rigorous approach.
I commissioned a copywriter to help convey their mission statement and together we delivered the print work, website and email collateral.
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Challenges:
They had no discernible brand aside their logo.
The photography assets provided for the flyer was inadequate and couldn’t be used as they were, some services couldn’t be captured with photography whilst others had to be presented with photography to clearly demonstrate their effectiveness.
They had a limited but reasonable budget.
Solution:
Strengthen the brand based around its existing logo at all touchpoints.
Use illustration to address the images that couldn’t be captured with photography.
Retouch the photography that had to be used to convey the services clearly.
All assets were brought together for a consistent feel using the palette and typography and a copywriter was commissioned to convey their message clearly and effectively.
Delivered:
Flyer: Image driven Trifold flyer incorporating the new services artwork and branding with a QR code leading to a newly designed website.
Website: Strongly branded landing page with extra information about its services with a particular focus on health and safety, introducing an app used by their staff to stay on top of such issues.
Transactional and marketing emails: Branded, professionally built emails optimised for send via outlook to their customers to integrate with their existing workflow.
Alex provided me with a website, brochure and some email related services, which included illustrations. He has a superb knowledge of his field of work and began to understand my business very quickly.
His patience and can do approach surfaced many times over the last few months and I can’t thank him enough for it.
Highly recommended.
