COLEMAN CARS

Art direction | Branding | print

Brief: Design a logo and Print ad for a garage specialising in Bristol motors

Coleman Cars are a garage based in west London consisting of Ex-Bristol engineers and cater to this specific market. 

I designed a new logo based on the old Bristol Motors logo (at the client’s request) as well as a simple wordmark.

He needed a print ad and the current one he was running was very informational.

I directed the ad in a more emotive direction playing on the desire for a smooth journey and commissioning a lifestyle shot to replace the garage. I felt the copy should be more conversational – like Mark Coleman was talking to his customer, the title to the ad observing the pride in his work and the long copy closer to conversation with a customer.