CARPHONE WAREHOUSE ABANDONED BASKET EMAILS

Art direction | Email design & development

Brief: Design and build a data-driven, interactive Abandoned-basket email with a rotating handset gif, that could be easily be updated to reflect seasonal design changes. 

Challenge: Carphone warehouse stocks hundreds of different handsets and such a campaign requires heavy automation.

Solution: Working with the data team to pull in the relevant offers and the in-house animator/3D designer we delivered a beautifully rendered animation of the handset tailored to each customer.

My part?: I mocked up the animation I was looking for and handed it over to the animator for reference, liaised with the data team to work out what customer data we could pull in, designed and coded the email automation and re-skinned it with the latest design from studio.